Here’s a nifty interactive poster from the UK speaking out and seeking donations on behalf of children’s charity Barnados.

The new turnaround campaign works like this:

You drop a coin in the collection tin and watch the interactive poster give you eye contact, a small smile an then a very simple but sincere thank you message. The poster sits at a bus stop on Tottenham Court Road in London. Below you can watch a clip of it being demonstrated by the actress that portrayals the young woman in the interactive ad.