In what’s sure to make your skin crawl, Terminex had erected a billboard filled with live cockroaches in an attempt to create one large publicity stunt. Early this week, the pesticide controlling company inserted cockroaches into this “E-COLI’ board near Mockingbird Station in Texas.

Insect lovers and the PETA however, shouldn’t shouldn’t be up in arms. No cockroaches were harmed in this stunt. The billboard lasted just a day and according to the Dallas Observer, the cockroachers were even given 15-minute breaks in order to keep them from frying in the sun.