Our friends over at the Viral Factory sends us another new viral video, this time to commiserate 100 Years Of East London Style In 100 seconds. The stylish video is made by Jake Lunt to announce the opening of Westfield Stratford City which you can read more about below:

“This film is a 100 year countdown to the grand opening of Westfield Stratford City on September 13th 2011, and celebrates a century of East London fashion, dance and music.

Directed by Jake Lunt with The Viral Factory, the film was shot over 4 days in east London locations with hundreds of costume changes. The music was commissioned from Oscar nominated genius Tristin Norwell who took a simple tune and interpreted it for each decade over 100 years.”