Check out this awesome viral/guerrilla marketing HBO is doing in New Zealand for their vampire show “True Blood” that is based on the Sookie Stackhouse book series by Charlaine Harris.
Critically acclaimed, True Blood has recently been renewed for a second season which will begin June 2009. Considering their similarities in innovative and original premise of a human vampire relationship in a small town — fans of Twilight who aren’t already watching this should definitely tune in.
