This is just unbelievable. While it might just seem like an average commercial for kitchen counter tops, everything in the video is computer generated. The fruit and the crystals look so real that it actually boggles the mind a little bit. Here’s what the creator of the video, Alex Roman, had to say about how and why he did it.
Realism was my main goal here. I firstly thought of shooting some live-action but after studying carefully the budget and deadline I realized that CGI was the only way I could do it. The most important part for me was to deliver a beautiful and very visual commercial and keep the viewer focused on the commercial itself, not the fact that it was a CG piece: the photorealism was the only option I had to achieve this.
Silestone — ‘Above Everything Else’ from Alex Roman on Vimeo.
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