Taika Waititi has already made his mark on pop culture with films like What We do in the Shadows, Thor: Ragnarok, and Jojo Rabbit. Now he can add his own Coca-Cola Christmas commercial to the list.

In the new TV spot, Waititi crafts the tale of a a dad who forgets to mail his daughter’s letter to Santa. What follows is a heart-warming trek across the planet where he finds out that the best gift we can ever give is just being there for the people you love.

It’s a little early for the Holiday ads, but what the hell. It’s 2020. Deal with it.

This Christmas, give something only you can give. Be it in person, over an awkward video call, or just a quick message, making time for the ones you love is what makes Christmas truly the most special time of year, no matter how you do it. Wherever you are, we hope you have a good one.