Chronicle is shaping up to be one of the more original super hero stories that have made it to the big screen. It comes out in February, but the marketing is starting to pick up. Today we’ve got a brand new clip from the movie and an interesting announcement of a ground breaking promotion that will be happening this weekend.
First, in the new clip, we see one of the main characters exploring his powers as he uses them for a less than noble purpose, the torture of a spider.
Here is the news on the promotion that you’ll be able to check out live during this weekend’s NFL Broadcast.
HISTORY-MAKING 5-SECOND QR “BILLBOARD” ON SUNDAY’S NFC WILD-CARD GAME BROADCAST PROVIDES GATEWAY TO EXCLUSIVE “CHRONICLE” FOOTAGE
LOS ANGELES, CA – January 6, 2012…Mark your calendars. Set your DVRs. Settle in for the Atlanta Falcons-New York Giants Wild-Card Game beginning 1:00PM (EST). And get ready to capture and “Chronicle” an historic moment when the first-ever motion picture-themed QR-coded “billboard” flashes on your television screens. During the game’s second quarter, Twentieth Century Fox’s CHRONICLE will flash, for five seconds only*, a branded QR code; the code will link to exclusive footage from the much-anticipated film, which arrives in theaters everywhere February 3rd.
*For those who forget to set your DVRs to capture the code, the code to the footage will be posted on facebook.com/Chronicle