The full trailer is out for Disney’s Artemis Fowl and it looks like we could be witnessing the beginning of the next big YA franchise. The only question is whether we are looking at something that has the enduring power of Harry Potter, or something that will slowly fizzle out like Percy Jackson.

Ferdia Shaw shows great potential as the young Artemis and it doesn’t hurt that he’s got a director like Kenneth Brannagh behind the camera helping guide him along the way. The film also boasts an excellent supporting cast that includes Lara McDonnell, Josh Gad, Tamara Smart, Nonso Anozie, Josh McGuire, Nikesh Patel and Adrian Scarborough, with Colin Farrell and Judi Dench.

Disney’s “Artemis Fowl,” based on the beloved book by Eoin Colfer, is a fantastical, spellbinding adventure that follows the journey of 12-year-old genius Artemis Fowl, a descendant of a long line of criminal masterminds, as he seeks to find his father who has mysteriously disappeared. With the help of his loyal protector Butler, Artemis sets out to find him, and in doing so uncovers an ancient, underground civilization—the amazingly advanced world of fairies. Deducing that his father’s disappearance is somehow connected to the secretive, reclusive fairy world, cunning Artemis concocts a dangerous plan—so dangerous that he ultimately finds himself in a perilous war of wits with the all-powerful fairies.