Why? Because it makes sense.
Boxed Water is Better is… well a boxed water company. While their idea is not exactly innovative and earth shattering *ahem*milk cartons*ahem*, or aesthetically pleasing like other paper bottle concepts, you have to give them credit for trying to at least be environment friendly and to rebottle and rebrand how we’ve come to understand bottled water today.
With plastic becoming more and more expensive to manufacture and the sudden popularity of “going green,” I wouldn’t be surprised if plastic water bottles soon disappear like dinosaurs and public smoking.