All over the world, there’s a shortage of available organs for people in need. In Brazil, the government is trying to inspire people to become organ donors and they’ve enlisted the help of artist Marcel Fukuwara.
The campaign he created uses the tagline: “The Real Power is in You,” and it juxtaposes iconic superhero imagery with hearts and lungs to show how heroic it is to donate your organs.
On a side note, could you imagine the horrific implications of putting Superman’s lungs in a human? They’d probably explode the first time they inhaled.
Wax on, or Wax off?
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