If you thought Diesel’s “Stupid” campaign was brilliant, the creative marketing genius are back with this new “kick ass” sneaker campaign. It literally involves kicking someone’s ass and testing how many seconds it can jiggle. It’s not a pretty sight, and it’s quite stupid.
Diesel’s new sneakers are apparently not made for running but great for kicking asses… um OK.
Wax on, or Wax off?
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