Demeter has decided to bottle your childhood with perhaps one of the most bizarre products I’ve ever seen. In celebration of Play-Doh’s 50th anniversary, Demeter has decided to bottle the timeless eau de Play-Doh aroma in to a 1-ounce, spray bottle fragrance meant for highly-creative people, who seek a whimsical scent reminiscent of their childhood.
According to Leigh Anne Cappello, vice president of marketing for the PLAY-DOH brand, one of PLAY-DOH compound’s most notable characteristics is its scent, so what better way than to turn it into a cologne.
“When you open a can of PLAY-DOH compound, you are instantly transported back to childhood. What better way to celebrate the 50th birthday than by bottling the scent for adults everywhere to enjoy as a reminder of their youth.”
Invented in 1956 at Rainbow Crafts, a Cincinnati-based cleaning company, the legendary molding clay/children’s toy was accidentally created when scientists were trying to develop wallpaper cleaner. The Play-Doh compound was first available only in one color and size, an off-white, 1.5 pound can. Now, a half a century later, kids can explore their imaginations and express their creativity with up to 50 colors.
The Play-Doh cologne is currently available in several ounces and will run you from $10 to $39.50.