Perhaps not to be outdone by PETA’s PSA nekkid campaigns, BoobyBall has put together this great video promoting breast cancer awareness. It’s simple, informative and really just caters to our fundamental love and fixation of breasts as a society.
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MediaCurves.com conducted a study on 318 viewers of the recent and controversial public service announcement on breast cancer awareness called “Save the Boobs.” Results found that while the majority of male viewers (60%) felt the ad was appropriate, most women viewers (62%) found the controversial PSA to be offensive and inappropriate. While there were mixed reactions when comparing responses by gender, most viewers, both male and female (84% of males and 79% of females) felt the PSA was an effective one. More in depth results can be seen at:
http://www.mediacurves.com/Advertising/J7569-BreastCancerAd/Index.cfm
Thanks,
Ben