The Muppets Most Wanted hits theaters later this month, and the media assault is on full blast. Along with the commercials for the actual movie, they are jumping into some interesting opportunities for product placement. It started with the Superbowl commercial, but that’s just the tip of the ice berg.
The Toyota campaign is continuing with a set of “real footage videos.” The first one shows what happens when Rowlf and Rizzo drive up to a restaurant looking for some ice cream.
The next place they’ve popped up is in the new ads for Lipton Ice Tea.
The oddest place the Muppets have popped up recently is in this “real video” that features a fight between Miss Piggy and Joan Rivers.
Wax on, or Wax off?
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