The premise is simple. Put a big red button in the middle of a city and wait for curious people to push it. What happens next is one of the cooler publicity stunts that we’ve seen in a long time. The TNT network is launching in Belgium and they decided to use the big red button to promote it.

As soon as someone pressed the button, in unleashed an almost rube goldbergesque chain of events designed to show just how much drama and action they will see when TNT launches in October.

Official Description:
To launch the high quality TV channel TNT in Belgium we placed a big red push button on an average Flemish square of an average Flemish town. A sign with the text “Push to add drama” invited people to use the button. And then we waited… Discover here what happened or visit for more info.