A toilet paper firm says it’s on a roll after beating the recession with the world’s first mood-matching toilet tissue boutique.

Paper makers Renova say their psychologically trained counselors can match colors, textures and even the thickness of various bathroom rolls to individual clients.

Now customers are flocking to their first shop in Cascais, Portugal, for the ultimate in personal service.

“People can express their true personality with the type of paper they use and different family members have different needs,” said a spokesman.

Hey, it worked for Apple and quite frankly it’s one of those ideas that should have been invented a long time ago.

Source: austriantimes