Isaiah Mustafa, otherwise known as The Old Spice Guy just outdone himself by using his brand’s ongoing personalized response campaign for a very cool and unique wedding proposal. He accepted a fan’s Twitter request to help him propose to his girlfriend, Angela.

Johannes S. Beals tweeted in to Old Spice asking, “Can U Ask my girlfriend to marry me? Her name is Angela A. Hutt-Chamberlin.” The following video popped up on YouTube within an hour:

An hour later, he tweeted back with a resounding, “YES

Yes, hands down this is the coolest marketing campaign ever.

Source: Mashable

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